Top Tips
Questions you must ask yourself before administering a promotion:
1) What promotional objectives does your business have?
Do you want more customers?
Do you want greater sales?
Do you want to say Thank You?
Do you want to collect information?
Do you want to tell existing customers about new services or products?
2) Who is the target of the promotional campaign?
Will you target your competitors customers?
Will you target dormant customers who have not made a purchase for the past 6 months?
Will you target a new customer |
3) What is their demographic?
What age are they?
Are they Male or Female?
What are their interests?
What do they do for a living?
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4) What incentive works best for your customer?
Vouchers
Prizes
Competitions
Sampling
Online Vouchers |
5) What is your available budget per customer?
What is a new customer worth?
What is an existing customer worth?
How much is a sale worth to you? |
6) How will you decide if promotional marketing is a success?
Select a straightforward strategy and do not forget to measure the results.
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