How to run a successful promotion

Please answer the following Questions while you consider your written Brief to Counterpoint:

By telling us the following details Counterpoint will be able to prepare and develop a concept for you –

What product/service is being promoted?

What is the RRP of this product or service?

What quantity of packs or what amount of DM will carry the offer?

Will this promotion require a Proof of Purchase?
If no POP is required please outline a mechanic you have in mind

Can you advise us of the promotional period you have in mind?
Timings can be crucial for a concept to be brought to life

Do you know the Target Market?

With this promotion will there be any Media or POS support?

Do you have a promotional budget in mind?

What is your Marketing Objective?

Can you outline as much detail about the Distribution Channels of the product/service?