Online Loyalty Programmes

With the increasing use of the internet as a source of information online, and the operation of administration and customer facing programmes at work, online banking etc., it is no surprise that online loyalty programmes and the delivery of rewards and benefits for existing programmes online, is becoming a key requirement for companies and consumers alike.

As well as delivering voucher based rewards for existing rewards programmes, companies are turning to 3rd parties to provide benefit enhancement to their programmes. These are provided by companies in return for distribution of their services to member bases, and are therefore relatively low cost to introduce. The BESTrewards online loyalty programme from Counterpoint is an example of how a wide range of value rewards can be provided for just pence per member.