The Body Shop

A case study for The Body Shop at Home

Campaign Brief: 

To provide a travel incentive for party plan hosts.  Campaign was communicated via printed literature distributed by sales agents.

Campaign Key Objectives:

• To increase the number of party plan bookings during the promotional period.
• To produce a cost effective travel incentive with breaks to be taken within the UK.
• Flexibility for breaks to be taken all year round, both mid week and at weekends.
• To create a travel incentive with universal appeal for all customers across the UK.

Counterpoints Incentive Solution:

Free Hotel Accommodation offer via recruiting over 180 independent hotels throughout England, Scotland, Wales, Channel Islands and Ireland ensuring that every recipient had the choice of a hotel within a short travelling distance.

In order to ensure universal appeal a cross section of hotels were recruited from small family run establishments to large country house hotels with health spas and golf courses. Locations varied from seaside towns to rural beauty spots, to major commercial and historic cities.

With the exception of Christmas and the new year, all year round availability was provided.

Results:

The offer was very well received by Body Shop customers and resulted in an uplift in sales during the campaign.