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	<title>Counterpoint Promotions</title>
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	<description>Intelligent incentive solutions</description>
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		<title>Indulge yourself @ The Mall</title>
		<link>http://www.cpromo.co.uk/indulge-yourself-mall/</link>
		<comments>http://www.cpromo.co.uk/indulge-yourself-mall/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 15:33:46 +0000</pubDate>
		<dc:creator>cpromo</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=1375</guid>
		<description><![CDATA[Campaign Brief:
The Mall wanted to increase spend and footfall in 11 shopping Malls based around the UK during a known quiet trading period.
Campaign Key Objectives:
The following are some of The Malls key objectives:
• increasing customer average spend to £40 in a one day spend at any shop within the individual centre during the month of [...]]]></description>
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		<title>The Hut &#8216;Choose a Gift&#8217;</title>
		<link>http://www.cpromo.co.uk/hut-choose-gift/</link>
		<comments>http://www.cpromo.co.uk/hut-choose-gift/#comments</comments>
		<pubDate>Mon, 09 May 2011 12:20:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=1347</guid>
		<description><![CDATA[Campaign Brief:
The Hut Group (allsole.com, gifted.com, the hut, mybag.com, washbag.co.uk, zavvi.com, I want one of those and lookfantastic) wanted to reward their online customers during low trading months.
Campaign Key Objectives:
The following are some of The Huts key objectives:
•	incentivise customers during January onwards
•	ensure rewards reached the varied demographics
•	capturing customers details and transaction history
•	incentivise online registration
•	provide seamless [...]]]></description>
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		<title>Everyone’s a Winner</title>
		<link>http://www.cpromo.co.uk/everyones-winner-mall/</link>
		<comments>http://www.cpromo.co.uk/everyones-winner-mall/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 14:36:20 +0000</pubDate>
		<dc:creator>cpromo</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=1321</guid>
		<description><![CDATA[Campaign Brief:
The client outlined the following key objectives for a 3 week campaign in 13 shopping centres:
•	increasing customer average spend to £50 in a one day spend at any shop within the individual centre
•	increasing participation of stores within the centres
•	creating a sense of theatre and customer interaction
•	encourage customers to sign up for the clients loyalty [...]]]></description>
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		<title>The Body Shop at Home</title>
		<link>http://www.cpromo.co.uk/body-shop-at-home/</link>
		<comments>http://www.cpromo.co.uk/body-shop-at-home/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:35:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=628</guid>
		<description><![CDATA[Free Hotel Accommodation offer via recruiting over 180 independent hotels throughout England, Scotland, Wales, Channel Islands and Ireland ensuring that every recipient had the choice of a hotel within a short travelling distance.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Heart Research Institute</title>
		<link>http://www.cpromo.co.uk/heart-research-institute/</link>
		<comments>http://www.cpromo.co.uk/heart-research-institute/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:30:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=623</guid>
		<description><![CDATA[In association with a charity voucher based company Counterpoint devised a complete platform from communication to fulfilment of offers/benefits.]]></description>
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		<title>McArthur Glen Outlets</title>
		<link>http://www.cpromo.co.uk/mcarthur-glen-designer-outlets/</link>
		<comments>http://www.cpromo.co.uk/mcarthur-glen-designer-outlets/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:26:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=618</guid>
		<description><![CDATA[Counterpoint devised with McArthurGlen a hard hitting, high perceived value reward. The award was attainable by anyone who made the required spend during a one day shop at any of the outlet centres throughout the UK]]></description>
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		<title>Higher Nature</title>
		<link>http://www.cpromo.co.uk/higher-nature/</link>
		<comments>http://www.cpromo.co.uk/higher-nature/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:22:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=613</guid>
		<description><![CDATA[The 'Free Family Portrait' offer was suggested by Counterpoint as a perfect fit for the marketing communication audience. This offer suggestion met with Higher Nature's brand values, target audience and was within budget.]]></description>
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		<title>North Wales Newspapers</title>
		<link>http://www.cpromo.co.uk/north-wales-newspapers/</link>
		<comments>http://www.cpromo.co.uk/north-wales-newspapers/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:16:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=608</guid>
		<description><![CDATA[Using the market research carried out by the Evening Leader newspaper Counterpoint delivered a 30 page offer booklet with a whole range of offers mainly local to the North Wales region. ]]></description>
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		<title>South East Water</title>
		<link>http://www.cpromo.co.uk/south-east-water/</link>
		<comments>http://www.cpromo.co.uk/south-east-water/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 12:42:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=288</guid>
		<description><![CDATA[To convert existing/new South East Water residential customers to payment by Direct Debit. Campaign was communicated in 2 ways]]></description>
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		<title>Body Shop</title>
		<link>http://www.cpromo.co.uk/body-shop/</link>
		<comments>http://www.cpromo.co.uk/body-shop/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 12:39:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.cpromo.co.uk/?p=285</guid>
		<description><![CDATA[To provide a travel incentive for party plan hosts.  Campaign was communicated via printed literature distributed by sales agents.]]></description>
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