Campaign Brief:
The Mall wanted to increase spend and footfall in 11 shopping Malls based around the UK during a known quiet trading period.
Campaign Key Objectives:
The following are some of The Malls key objectives:
• increasing customer average spend to £40 in a one day spend at any shop within the individual centre during the month of [...]
Campaign Brief:
The Hut Group (allsole.com, gifted.com, the hut, mybag.com, washbag.co.uk, zavvi.com, I want one of those and lookfantastic) wanted to reward their online customers during low trading months.
Campaign Key Objectives:
The following are some of The Huts key objectives:
• incentivise customers during January onwards
• ensure rewards reached the varied demographics
• capturing customers details and transaction history
• incentivise online registration
• provide seamless [...]
Campaign Brief:
The client outlined the following key objectives for a 3 week campaign in 13 shopping centres:
• increasing customer average spend to £50 in a one day spend at any shop within the individual centre
• increasing participation of stores within the centres
• creating a sense of theatre and customer interaction
• encourage customers to sign up for the clients loyalty [...]
Free Hotel Accommodation offer via recruiting over 180 independent hotels throughout England, Scotland, Wales, Channel Islands and Ireland ensuring that every recipient had the choice of a hotel within a short travelling distance.
In association with a charity voucher based company Counterpoint devised a complete platform from communication to fulfilment of offers/benefits.
Counterpoint devised with McArthurGlen a hard hitting, high perceived value reward. The award was attainable by anyone who made the required spend during a one day shop at any of the outlet centres throughout the UK
The ‘Free Family Portrait’ offer was suggested by Counterpoint as a perfect fit for the marketing communication audience. This offer suggestion met with Higher Nature’s brand values, target audience and was within budget.
Using the market research carried out by the Evening Leader newspaper Counterpoint delivered a 30 page offer booklet with a whole range of offers mainly local to the North Wales region.
To convert existing/new South East Water residential customers to payment by Direct Debit. Campaign was communicated in 2 ways
To provide a travel incentive for party plan hosts. Campaign was communicated via printed literature distributed by sales agents.
The government gives parents £250 to invest on behalf of a newborn baby. Family Investments want to make mums and dads choose their monthly direct debit investment plan over any other.
Follow up to Old English Inns 2 night’s accommodation for the price of 1 offer as part of Essex Chronicles carefully targeted subscription loyalty scheme.
Green Rewards saw a basket increase with existing members who were rewarded for their loyalty.
Green Rewards are a company with a strong social and environmental purpose, whose aim is to be the market leader combining green and ethical e-commerce, loyalty, information, awareness and community.
We were asked to reward sign ups to coincide with their launch in 2008.
Create a prize draw for a DM piece being sent to existing customers about ‘Future Products and Services’.
Bodycare stores nationwide wanted to run a summer campaign to reward product purchase.
Incentivise young male students using formal hire company 1860 for school proms.
To increase average basket spend within Livingston Designer Outlet stores during May bank holiday weekend 2009.
Spice UK an adventure sports, social group events and holiday company required a bespoke online rewards and discounts programme.
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Glossary of Terms: customer loyalty benefits | customer loyalty rewards | travel rewards | loyalty rewards | online loyalty programmes
| holiday prizes | holiday prize management
