Campaign Brief:
The Mall wanted to increase spend and footfall in 11 shopping Malls based around the UK during a known quiet trading period.
Campaign Key Objectives:
The following are some of The Malls key objectives:
• increasing customer average spend to £40 in a one day spend at any shop within the individual centre during the month of [...]
Campaign Brief:
The client outlined the following key objectives for a 3 week campaign in 13 shopping centres:
• increasing customer average spend to £50 in a one day spend at any shop within the individual centre
• increasing participation of stores within the centres
• creating a sense of theatre and customer interaction
• encourage customers to sign up for the clients loyalty [...]
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